Brand Growth · B2B Social Marketing
Social Media Marketing
Stay visible where your buyers actually scroll. Rankzaar manages your social channels with real content strategy that builds authority, trust, and pipeline — not just follower counts that nobody clicks.
+340%
Engagement Lift
5×
Reach From Reels
25–40
Booked Calls / Month
100%
Real strategy · Real engagement · Real pipeline impact
What We Do
Content That Earns Attention. Not Just Algorithm Crumbs.
Most agencies treat social media like a calendar to fill — generic graphics, recycled quotes, posts nobody remembers an hour later. Rankzaar treats it like the demand-generation channel it actually is: a place where your buyers form opinions about you long before they ever book a call.
We manage your social channels with proper strategy — content pillars, audience research, native creative, short-form video, community engagement — built around how your buyers actually scroll, save, and share.
- Real strategy — content pillars built around your buyer's questions
- Native creative — designed for each platform, not copy-pasted
- Short-form video built in — Reels, Shorts and TikToks scripted & edited
- Monthly content calendar — approved in advance, scheduled, tracked
5 Core Services
Everything Inside Our Social Media Package
Five social media services, one unified content engine — every post, story, reel, and short engineered to feed the same brand narrative.
Facebook & Instagram Management
The two biggest social channels by reach — and the most cluttered. We cut through the noise with platform-native content designed for the way each algorithm actually rewards posts in 2026. Static, carousel, story and reel formats — planned, designed, scheduled, and optimised weekly.
- Monthly content strategy & calendar approval
- Feed posts (static, carousel) — designed natively
- Daily Story posts & engagement
- Reels production (script, edit, captions)
- Comment & DM community management
- Monthly performance reporting
LinkedIn Management
LinkedIn is where B2B decision-makers actually pay attention. We manage company pages AND founder/executive personal profiles — because in B2B, people follow people, not logos. Thought leadership content, document posts, polls, and engagement strategy that builds real authority.
- Company page content & posting
- Founder / executive personal profile management
- Thought-leadership post writing in your voice
- Document posts, polls, and carousels
- Strategic engagement with target accounts
- LinkedIn newsletter management (optional)
TikTok Marketing
TikTok isn’t just for B2C — B2B brands are quietly winning massive reach there because almost nobody else is showing up well. We produce native short-form video that fits the platform’s tone: educational, fast, scroll-stopping. The kind that gets shared rather than skipped.
- TikTok content strategy & hook research
- Native short-form video scripting
- Editing, captions, trending sounds
- Hashtag & SEO optimisation
- Posting schedule & engagement
- TikTok Ads campaign support (if needed)
Reels & Shorts Planning
Short-form video is the highest-leverage content format on every platform — and the hardest to do well. We script, shoot-direct (or repurpose), edit and optimise Reels for Instagram, Shorts for YouTube, and verticals for TikTok. One shoot = a month of distribution across every channel.
- Monthly Reels / Shorts content roadmap
- Script writing for every video
- Editing with captions, broll, and hooks
- Repurposing one shoot for IG, TikTok, YT, LinkedIn
- Thumbnail design for YouTube Shorts
- Performance analysis & iteration
Content Calendar
No surprises. No last-minute “what are we posting today” panic. Every Rankzaar client gets a monthly content calendar — fully designed, captioned, and scheduled — approved in advance so you know exactly what’s going out, when, and why.
The calendar is built around content pillars tied to your business goals — not random trending topics — so every post compounds toward the same outcome.
What's included
- Monthly content calendar in Notion / ClickUp / Sheets
- Content pillars mapped to business objectives
- Approval workflow with revision rounds built in
- Cross-platform scheduling (Meta, LinkedIn, TikTok, YT)
- Caption writing in your brand voice
- Hashtag research per platform & post
Why It Matters
Buyers Don't "Discover" You. They Decide About You.
Before a prospect ever fills out a form or books a call, they’ve already scrolled past your brand a dozen times — on a feed, between memes, on their commute. The version of you they see in those moments determines whether they ever take the next step. Social media isn’t optional anymore; it’s the pre-sale.
Here’s why investing in real social media strategy is the highest-leverage brand asset most B2B businesses skip.
Buyers research before they reach out
80%+ of B2B buyers check your social before booking a call. Empty or stale feeds quietly kill deals before you know they existed.
Trust compounds quietly
Every consistent post is a trust deposit. Twelve months of steady content does what no single sales pitch can — it makes you the obvious choice.
It feeds every other channel
SEO, ads, sales — they all convert better when prospects already recognise your brand. Social is the “warm-up” that makes everything else cheaper.
Short-form video is uncapped reach
Reels, Shorts and TikToks regularly reach 10–50× your follower count. No other channel offers that organic upside.
How We Work
Our 5-Step Social Media Process
From audit to first published post — typically live within 10–14 days, content calendar approved in advance.
1
Audit & Strategy
We audit your current channels, competitors, and audience — then define content pillars and platform priorities.
2
Brand Voice & Visuals
Tone of voice guide, content templates, and visual system built — so every post looks and sounds like you.
3
Content Calendar
Monthly calendar drafted — captions, designs, video scripts — approved by you before anything goes live.
4
Publish & Engage
We schedule, publish, monitor, and engage daily — comments, DMs, and community management included.
5
Report & Refine
Monthly reporting on reach, engagement, follower growth and pipeline impact — then we iterate on what worked.
Real Results
What B2B Clients Achieve With Rankzaar Social
340%
Average Engagement Lift
Within 90 days of switching to Rankzaar, B2B clients see a 3–4× increase in engagement vs their previous in-house or agency baseline.
5×
Reach From Short-Form Video
Reels and Shorts produced by our team consistently outperform static feed posts by 5× in reach — and that gap is growing every quarter.
21+
Posts Per Month, Per Brand
Average client gets 21+ posts/month across platforms — feed, stories, reels and LinkedIn — all designed, captioned, and scheduled.
Common Questions
Social Media Questions, Answered Honestly.
No vanity metrics. No “go viral” promises. Here’s what B2B business owners most often ask before handing over their social channels.
Engagement starts shifting in the first 30 days as we fix the basics — content quality, posting consistency, and platform-native formats. Real follower and reach growth compounds over 60–90 days. Pipeline impact (DMs, calls booked from social) typically lands by month 4.
100% in your voice. We start every engagement with a voice & tone discovery — interview, audit of existing content, brand guidelines review — and build a documented voice guide before a single caption goes out. If it doesn’t sound like you, we rewrite it.
Depends on the package. We can work with phone-shot footage you record (we’ll send scripts and shot lists), repurpose existing webinars/podcasts/meetings, or produce fully animated content with stock + motion graphics. Most clients combine all three for a sustainable cadence.
Yes — and we strongly recommend it for B2B. Founder and executive profiles consistently outperform company pages by 5–10× in reach. We ghostwrite in your voice, post on your behalf, and handle engagement — while keeping you in the loop on every post before it goes live.
Yes — Growth and Enterprise plans include daily community management: replying to comments, responding to DMs, engaging with target accounts, and flagging sales-qualified conversations for your team. We work from response guidelines you approve, so the tone always matches your brand.
Free Social Audit
Channels going stale?
We’ll audit your current social channels, benchmark against competitors, and show you exactly what’s working, what isn’t, and where the easy wins are.
Pricing
Social Media Marketing Packages
Monthly retainers — strategy, content, posting and reporting included. Choose by platform count and content volume.
Starter
$149
/mo
For businesses focused on 1–2 core platforms — consistent posting, designed content, and basic engagement.
- 1–2 platforms (your choice)
- 12 posts per month (feed)
- 4 Stories per week
- Monthly content calendar
- Captions in your brand voice
- Monthly performance report
Growth
$299
/mo
For B2B brands serious about authority — multi-platform, short-form video, community management, and LinkedIn ghostwriting.
- 3 platforms (LinkedIn + Meta + 1)
- 21 posts / month + daily stories
- 4 Reels / Shorts per month
- Founder LinkedIn ghostwriting (8 posts/mo)
- Daily community management
- Bi-weekly strategy calls
Enterprise
$549
/mo
Full-stack social for brands scaling aggressively — 4+ platforms, weekly video production, paid social, dedicated strategist.
- 4+ platforms, all formats
- 40+ posts / month
- 8+ Reels / Shorts / TikToks per month
- Multiple executive LinkedIn profiles
- Paid social ad management
- Dedicated strategist & weekly calls
Show Up Where Your Buyers Scroll.
Book a free social audit — we’ll review your current channels, benchmark against your top competitors, and show you exactly what we’d post in the next 30 days to start moving the needle. No obligation.
