Fast Results · B2B Paid Media
PPC Advertising
Stop burning budget on clicks that never convert. Rankzaar builds B2B paid media campaigns on Google, Meta, YouTube, and beyond — engineered to generate qualified leads from day one, with every dollar tracked.
Google Ads
Search, Display & Shopping
Facebook & Instagram
To First Rankings
YouTube Ads
Search Visibility
Retargeting
No lock-in contracts · Transparent monthly reporting · Dedicated account manager
What We Do
PPC That Pays for Itself. Not Just Fills a Dashboard.
Most B2B businesses have tried Google Ads and been burned — overpaying for clicks from the wrong audience, with no idea what happened after. Rankzaar rebuilds your paid media from the ground up: right targeting, right messaging, right landing page, right tracking.
We manage campaigns across Google, Meta, YouTube and retargeting — with full conversion tracking so you know exactly which ad brought in which lead, and at what cost.
- Campaigns live and generating leads within 7–10 days
- Full conversion tracking — lead to closed deal visibility
- B2B audience targeting built around your buyer profile
- Transparent monthly reporting — spend, leads, CPL, ROAS
5 Core Services
Everything Inside Our PPC Advertising Package
Five paid media channels, one unified strategy — all built around your B2B sales cycle and buyer journey.
Google Ads
Google Search Ads place your business in front of B2B buyers the moment they’re actively searching for what you sell. We build tightly structured campaigns that maximise quality score, lower cost-per-click, and convert searchers into leads.
- Search campaign strategy & account structure
- Negative keyword management to cut wasted spend
- Ad copy A/B testing with B2B-specific messaging
- Landing page alignment & CRO recommendations
- Display & Performance Max campaigns
- Bid strategy & Quality Score optimisation
Facebook & Instagram Ads
Meta’s targeting is unmatched for reaching B2B decision-makers by job title, industry, company size, and behaviour. We run lead generation, awareness, and conversion campaigns that fill your pipeline — without the inflated CPL most businesses accept.
- B2B audience targeting by job title & industry
- Lead form & landing page campaign builds
- Creative strategy — static, carousel & video ads
- Lookalike audiences from your best customers
- Funnel-stage messaging (awareness to decision)
- Meta Pixel & CAPI conversion tracking setup
YouTube Ads
Video is the fastest-growing B2B buying influence channel. YouTube pre-roll and in-feed ads let you demonstrate your product, build authority, and stay top-of-mind with decision-makers — at a fraction of the cost of LinkedIn video.
- In-stream & bumper ad campaign setup
- B2B audience targeting on YouTube
- Video brief & creative direction guidance
- Brand awareness & retargeting video sequences
- View-through conversion tracking
- YouTube channel remarketing lists
Retargeting Ads
Most B2B buyers visit your site 3–5 times before making contact. Retargeting keeps your brand visible between those visits — nudging warm prospects back at exactly the right moment with the right message, across Google, Meta, and display networks.
- Google Display retargeting campaigns
- Meta retargeting (website visitors, video viewers)
- Dynamic retargeting for service/product pages
- Audience segmentation by page visited & intent
- Sequential ad messaging (nurture sequences)
- Cross-platform retargeting strategy
Conversion Tracking
You can’t optimise what you can’t measure. Most B2B businesses are flying blind — they know an ad ran and a lead came in, but have no idea which campaign, keyword, or ad creative was responsible. We fix that completely.
We implement end-to-end conversion tracking across every campaign and platform — so you know exactly what your ad spend is producing, down to the cost per qualified lead.
What we track
- Google Ads & GA4 conversion setup
- Meta Pixel + Conversions API (CAPI) implementation
- Form submission, call, chat & calendar booking tracking
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Cross-platform attribution modelling
- Monthly ROAS & CPL reporting dashboard
Why PPC Works for B2B
Leads This Week. Not This Quarter.
SEO is a long-term asset. PPC is your short-term engine. The best B2B growth strategies run both — but when you need pipeline now, paid media is the fastest path from zero to qualified appointments. Rankzaar makes sure every dollar works.
Leads from day one
Properly built PPC campaigns can generate qualified leads within the first week of going live — no waiting 6 months for organic traction.
You only pay for results
With Google Ads you pay per click — and we ensure those clicks come from buyers matching your exact ICP, not random traffic.
Fully measurable ROI
Every campaign is tracked — spend, clicks, leads, CPL and ROAS. You’ll always know exactly what your ad budget produced.
Scale what works fast
Unlike other marketing channels, PPC campaigns can be scaled up or down within hours based on performance — giving you full control.
How We Work
Our 5-Step PPC Launch Process
1
Free PPC Audit
We audit your existing campaigns (or competitors’ if you’re starting fresh) to find exactly what’s wasting budget.
2
Strategy & ICP
We define your ideal customer profile, high-intent keywords, platforms, budgets, and campaign architecture.
3
Build & Track
Campaigns built, landing pages aligned, all conversion tracking installed — Google, Meta Pixel, CAPI, GA4.
4
Launch & Learn
Campaigns go live. We monitor daily in week one — adjusting bids, targeting, and ad copy based on real data.
5
Optimise & Report
Monthly reports covering spend, leads, CPL and ROAS — with ongoing optimisation every week.
Real Results
What B2B Clients Achieve With Rankzaar PPC
60%
Average CPL Reduction
Clients who switch to Rankzaar from another agency or DIY see an average 60% reduction in cost-per-lead within 90 days.
7–10
Days to First Lead
Properly structured B2B campaigns start generating qualified leads in the first week of going live — no lengthy warm-up period.
4×
Average ROAS for B2B Clients
Across Google Ads and Meta campaigns for B2B clients, we consistently deliver 4× or higher return on ad spend within 3 months.
Common Questions
PPC Questions, Answered Honestly.
No jargon. No overpromising. Here’s what B2B business owners most often ask before starting PPC.
For B2B Google Ads, we recommend a minimum ad spend of $1,500–$2,000/month to gather enough data for meaningful optimisation. Meta can work from $800–$1,000/month. We’ll tell you what’s realistic for your industry before you commit.
Most clients see their first qualified leads within 7–10 days of campaigns going live. Unlike SEO, paid ads start driving traffic immediately — though the first 30 days are also a learning phase where we refine targeting and bids.
Your ad budget goes directly to Google or Meta — Rankzaar never holds your media spend. Our management fee is separate. You always retain full ownership of your ad accounts and can see every dollar spent.
This is the most common situation we inherit. We audit what’s there, identify the core issues (usually targeting, match types, or landing page misalignment), and rebuild strategically — rather than patching a broken structure.
Yes — and we recommend it. PPC delivers leads now while SEO builds long-term organic traffic. Clients who run both with Rankzaar typically see a 40–60% lower blended CPL within 6 months compared to either channel alone.
Free PPC Audit
Wasting budget right now?
We’ll audit your current Google Ads or Meta campaigns, show you exactly where money is leaking, and tell you what we’d do differently.
Pricing
PPC-Advertising Packages
All plans include dedicated account manager, monthly reporting, and no lock-in contracts.
Starter
$249
/mo
For businesses running 1–2 ad platforms with monthly ad spend under $5,000. Ideal to start and test.
- 1 platform (Google or Meta)
- Campaign setup & management
- Conversion tracking setup
- Monthly performance report
- Ad spend up to $5,000/mo
Growth
$499
/mo
For B2B businesses serious about pipeline — multi-platform campaigns with retargeting and full conversion tracking.
- Google Ads + Meta Ads
- Retargeting campaigns included
- Full conversion tracking & CAPI
- Landing page CRO recommendations
- Dedicated account manager
- Ad spend up to $15,000/mo
Enterprise
$899
/mo
Full-funnel paid media management across all platforms — for businesses scaling aggressively.
- Google + Meta + YouTube Ads
- Full cross-platform retargeting
- CRM integration & attribution
- Video ad creative direction
- Weekly strategy check-ins
- Ad spend $15,000+/mo
Stop Funding Clicks. Start Closing Deals.
Book a free PPC audit — we’ll review your current campaigns (or your competitors’), show you where budget is leaking, and tell you exactly what we’d do to fix it. No obligation.
