Marketing · Content Marketing
Content that ranks and keeps working
We write SEO articles, website copy and AI-friendly content that compounds over time — turning your blog into an asset that keeps paying back, month after month.
Human-written, expert-edited
Optimised for Google and AI
Every article is yours
Starting at
$149
/mo
Monthly retainers — strategy, writing, optimisation and publishing included.
What you get
- Human-written and expert-edited — no thin content
- Optimised for Google and AI search engines
- Built around buyer questions, not trending topics
- Every article is a permanent asset you own
What we do
Content that earns its place for years
Most content marketing is a factory — generic posts churned out for the algorithm and forgotten within a week. We take the opposite approach: fewer, deeper articles that rank in Google, surface in ChatGPT and Perplexity, answer real buyer questions and stay useful for years.
Every piece is researched, structured for AI search, written by people and built into a content engine where each month’s traffic adds to the last instead of replacing it.
- Human-written and expert-edited — no thin content
- Optimised for Google and AI search engines
- Built around buyer questions, not trending topics
- Every article is a permanent asset you own
What's included
Everything inside Content Marketing
01
Blog Content Strategy
A topic strategy mapped to your buyer’s journey — from top-of-funnel questions to comparison and commercial pieces — linked into a connected library, not a scattered list of posts.
- Keyword & topic research
- Topical authority cluster mapping
- Buyer journey mapping (TOFU / MOFU / BOFU)
- Editorial calendar (3, 6 or 12 months)
- Competitor content gap analysis
- Internal linking architecture
02
SEO Article Writing
Long-form articles of 1,500–3,500 words, researched and written by people with real subject knowledge, matched to search intent and built to be the best answer for the query.
- In-depth long-form articles (1,500–3,500 words)
- Written by industry-experienced writers
- Matched to search intent, not keyword density
- On-page SEO & schema markup built in
- Original research and expert quotes where possible
- Editor review before every publish
03
Website Copywriting
Your blog brings visitors in; your pages convert them. We write homepage, service, about and landing page copy around your buyers’ objections, in your voice, guiding one clear action per page.
- Homepage, service & landing page copy
- Conversion-focused messaging frameworks
- Brand voice & tone development
- Customer interviews & research included
- A/B-ready copy variants
- SEO-optimised service & location pages
04
AI-Friendly Content Structure
ChatGPT, Perplexity, Claude and Gemini pull answers from pages structured the right way. We format every article to be cited, with clear definitions, question-style headings and answer-ready paragraphs.
- Schema markup (FAQ, HowTo, Article, Product)
- Direct-answer paragraphs for AI extraction
- Definition blocks & key-term explanations
- Question-style H2/H3 structure
- Citable sources and original data
- Tracked mentions in ChatGPT, Perplexity & Gemini
05
Content Refresh
Articles that once ranked slip as stats age and structure falls behind. Refreshing them recovers lost traffic and extends their lifespan — usually faster and cheaper than writing new content.
- Update outdated stats, examples & screenshots
- Rewrite intros, conclusions & meta descriptions
- Restructure for AI search & featured snippets
- Add missing sections (FAQs, comparisons, schema)
- Fix broken links & update internal linking
- Re-optimise for current search intent
Why it matters
Ads stop when you stop paying. Content doesn’t.
Content is the one marketing channel where the asset keeps working after you’ve paid for it. An article published this month can still be bringing in traffic and booking calls years from now, at no extra cost.
It also positions you as the expert rather than the advertiser, gives AI search engines the source material they cite, and feeds every other channel — sales emails, social posts, retargeting and more.
No content means no AI visibility — AI engines cite businesses with deep, structured, expert content.
How we work
How we get you there
Step 01
Topic Research
Keyword research, search intent analysis and competitor SERP review, so we know what can rank before we write.
Step 02
Brief & Outline
Detailed briefs with heading structure, target length and key points, approved by you first.
Step 03
Write & Edit
A subject-matter writer drafts the piece and a senior editor reviews it for accuracy, voice and structure.
Step 04
Optimise & Format
SEO checks, schema, AI-search formatting, images, internal links and meta description — fully publish-ready.
Step 05
Publish & Track
We publish in your CMS, request indexing and track rankings and traffic monthly, refreshing as results evolve.
Pricing
Content Marketing pricing
No lock-in contracts, transparent monthly reporting and a dedicated account manager on every plan.
Starter
For businesses establishing a content engine — consistent publishing, SEO foundations and AI-friendly structure.
$149
/mo
- 4 SEO articles per month (1,500+ words)
- Quarterly content strategy & calendar
- Keyword research & topic briefs
- AI-search optimised formatting
- CMS publishing & meta optimisation
- Monthly ranking & traffic report
Most popular
Growth
Pillar content, comparison posts, website copy and content refreshes for brands building compounding traffic.
$299
/mo
- 8 SEO articles per month (pillar + supporting)
- 1 website page rewrite per month
- 2 content refreshes per month
- Topical authority cluster building
- Schema, internal linking & ChatGPT optimisation
- Bi-weekly strategy calls
Enterprise
A full-stack content engine — pillar strategy, case studies, multi-author voice and a dedicated editor.
$549
/mo
- 12+ articles per month, all formats
- 2+ case studies per quarter
- Unlimited content refreshes
- Multi-author content (CEO + execs ghostwritten)
- Dedicated editor & content lead
- Weekly strategy & performance reviews
Monthly retainers — strategy, writing, optimisation and publishing included.
FAQ
Questions, answered honestly
Straight answers about what we do, how long it takes and what it costs. Anything else — just ask.
Still unsure? hello@rankzaar.com
How long before content actually drives traffic?
First rankings typically appear at 60–90 days, meaningful traffic at 4–6 months, and compounding growth from around month six. Content is a long-term investment, and we’ll be honest about timelines from the start.
Is the content AI-written?
No. Every article is written by an industry-experienced writer and edited by a senior editor for accuracy, voice and structure. We use AI to support research and outlines, never for the writing itself.
How do you get content cited in ChatGPT and Perplexity?
AI search engines favour structured, citable content with clear definitions, direct answers and credible sources. We format every article with schema markup, question-based headings, answer-ready paragraphs and original data points where available.
Do you write in our industry? Do you need a subject-matter expert?
We have writers across most B2B and service verticals. For highly technical niches we add a short monthly interview with someone on your team to capture expert insight, so the output reads like your in-house expert wrote it.
Do we own the content? Can we edit or repurpose it?
Yes, fully. Rights transfer on delivery, with no attribution required and no usage restrictions. Edit it, turn it into social posts or video scripts, share it with sales — it’s yours.
Keep exploring
Works well alongside
Marketing
SEO & AI Search
Technical SEO plus AEO, GEO and entity optimisation, so buyers find you on Google and inside AI answers.
Learn more →
Marketing
Social Media Marketing
Strategy-led social content, short-form video and community management that builds authority and pipeline.
Learn more →
AI
GEO · AI Search
Get your business named when buyers ask ChatGPT, Gemini or an AI Overview who to call in your area.
Learn more →
Build an asset, not another ad bill
Book a free content audit — we’ll review your existing articles, find the ones closest to ranking and show you what we’d publish next. No obligation, no hard sell.