Marketing · PPC Advertising
Paid ads that pay for themselves
Stop paying for clicks that never convert. We build paid media campaigns on Google, Meta, YouTube and beyond — aimed at qualified leads, with every dollar tracked.
No lock-in contracts
You own your ad accounts
Full conversion tracking
Starting at
$359
/mo
Management fees only — your ad spend is paid directly to Google or Meta. All plans include monthly reporting and no lock-in contracts.
What you get
- Campaigns typically live within 7–10 days
- Conversion tracking from lead to closed deal
- Audience targeting built around your buyer profile
- Monthly reporting on spend, leads, CPL and ROAS
What we do
PPC that fills your pipeline, not just a dashboard
Many businesses have tried Google Ads and been burned — overpaying for clicks from the wrong audience, with no idea what happened afterwards. We rebuild your paid media from the ground up: right targeting, right messaging, right landing page, right tracking.
We manage campaigns across Google, Meta, YouTube and retargeting, with full conversion tracking so you know which ad brought in which lead, and at what cost.
- Campaigns typically live within 7–10 days
- Conversion tracking from lead to closed deal
- Audience targeting built around your buyer profile
- Monthly reporting on spend, leads, CPL and ROAS
What's included
Everything inside PPC Advertising
01
Google Search Ads
Put your business in front of buyers the moment they search for what you sell, with tightly structured campaigns that lift Quality Score and lower cost-per-click.
- Search campaign strategy & account structure
- Negative keyword management to cut wasted spend
- Ad copy A/B testing
- Landing page alignment & CRO recommendations
- Display & Performance Max campaigns
- Bid strategy & Quality Score optimisation
02
Facebook & Instagram Ads
Meta’s targeting reaches decision-makers by job title, industry, company size and behaviour. We run lead generation, awareness and conversion campaigns without the inflated CPL many businesses accept.
- Audience targeting by job title & industry
- Lead form & landing page campaign builds
- Creative strategy — static, carousel & video
- Lookalike audiences from your best customers
- Funnel-stage messaging, awareness to decision
- Meta Pixel & CAPI conversion tracking
03
YouTube Ads
Pre-roll and in-feed video ads let you demonstrate your product, build authority and stay top-of-mind with decision-makers for less than LinkedIn video.
- In-stream & bumper ad campaign setup
- Audience targeting on YouTube
- Video brief & creative direction
- Awareness & retargeting video sequences
- View-through conversion tracking
- YouTube channel remarketing lists
04
Retargeting Ads
Buyers rarely convert on the first visit. Retargeting keeps your brand visible between visits and brings warm prospects back with the right message across Google, Meta and display.
- Google Display retargeting
- Meta retargeting (site visitors, video viewers)
- Dynamic retargeting for service & product pages
- Segmentation by page visited & intent
- Sequential nurture messaging
- Cross-platform retargeting strategy
05
Conversion Tracking
You can’t optimise what you can’t measure. We implement end-to-end tracking across every campaign and platform, down to the cost per qualified lead.
- Google Ads & GA4 conversion setup
- Meta Pixel + Conversions API (CAPI)
- Form, call, chat & booking tracking
- CRM integration (HubSpot, Salesforce, Pipedrive)
- Cross-platform attribution modelling
- Monthly ROAS & CPL reporting dashboard
Why PPC works
Leads this week, not this quarter
SEO is a long-term asset; PPC is your short-term engine. The strongest growth strategies run both — but when you need pipeline now, paid media is the fastest path to qualified appointments.
Every campaign is tracked — spend, clicks, leads, CPL and ROAS — and can be scaled up or down within hours based on performance, so you stay in full control of your budget.
When you need pipeline now, paid media is the fastest path from zero to qualified appointments.
How we work
How we get you there
Step 01
Free PPC Audit
We audit your existing campaigns, or competitors’ if you’re starting fresh, to find what’s wasting budget.
Step 02
Strategy & ICP
We define your ideal customer, high-intent keywords, platforms, budgets and campaign architecture.
Step 03
Build & Track
Campaigns built, landing pages aligned and all conversion tracking installed — Google, Meta Pixel, CAPI and GA4.
Step 04
Launch & Learn
Campaigns go live and we monitor daily in week one, adjusting bids, targeting and copy on real data.
Step 05
Optimise & Report
Weekly optimisation plus monthly reports covering spend, leads, CPL and ROAS.
Pricing
PPC Advertising pricing
No lock-in contracts, transparent monthly reporting and a dedicated account manager on every plan.
Starter
For businesses starting on one platform with monthly ad spend under $5,000.
$359
/mo
- 1 platform (Google or Meta)
- Campaign setup & management
- Conversion tracking setup
- Monthly performance report
- Ad spend up to $5,000/mo
Most popular
Growth
Multi-platform campaigns with retargeting and full conversion tracking for businesses serious about pipeline.
$499
/mo
- Google Ads + Meta Ads
- Retargeting campaigns included
- Full conversion tracking & CAPI
- Landing page CRO recommendations
- Dedicated account manager
- Ad spend up to $15,000/mo
Enterprise
Full-funnel paid media management across all platforms for businesses scaling fast.
$899
/mo
- Google + Meta + YouTube Ads
- Full cross-platform retargeting
- CRM integration & attribution
- Video ad creative direction
- Weekly strategy check-ins
- Ad spend $15,000+/mo
Management fees only — your ad spend is paid directly to Google or Meta. All plans include monthly reporting and no lock-in contracts.
FAQ
Questions, answered honestly
Straight answers about what we do, how long it takes and what it costs. Anything else — just ask.
Still unsure? hello@rankzaar.com
How much ad budget do I need to start?
For Google Ads we recommend a minimum of $1,500–$2,000/month in ad spend to gather enough data to optimise. Meta can work from $800–$1,000/month. We’ll tell you what’s realistic for your industry before you commit.
How quickly will I see leads from PPC?
Paid ads start driving traffic as soon as campaigns go live, and many clients see first leads in the opening weeks. The first 30 days are also a learning phase where we refine targeting and bids.
Do you manage the ad budget or do I?
Your ad budget goes directly to Google or Meta — Rankzaar never holds your media spend. Our management fee is separate, and you keep full ownership of your ad accounts and see every dollar spent.
What if my current Google Ads campaigns aren’t working?
That’s the most common situation we inherit. We audit what’s there, identify the core issues — usually targeting, match types or landing page misalignment — and rebuild strategically rather than patching a broken structure.
Can you run PPC alongside SEO?
Yes, and we recommend it. PPC delivers leads now while SEO builds long-term organic traffic, and running both under one team means shared keyword data and consistent landing pages.
Do I need a contract?
No. All plans run without lock-in contracts and include a dedicated account manager and monthly reporting.
Keep exploring
Works well alongside
Marketing
SEO & AI Search
Technical SEO plus AEO, GEO and entity optimisation, so buyers find you on Google and inside AI answers.
Learn more →
Marketing
Lead Generation
Outreach, landing pages and booking funnels that put qualified buyers on your sales calendar.
Learn more →
AI
AI Speed-to-Lead
Replies to every new form lead inside 30 seconds by SMS, WhatsApp or email — qualifies them and books the slot.
Learn more →
Stop funding clicks. Start closing deals.
Book a free PPC audit — we’ll review your current campaigns (or your competitors’), show you where budget is leaking and tell you exactly what we’d fix. No obligation.
or email hello@rankzaar.com