Development · WordPress & Custom
Custom software that actually ships
From custom WordPress builds and plugins to Laravel web apps and payment integrations, we build the software behind your marketing — and we keep it fast, secure and up to date after launch.
WordPress, Elementor and Laravel
You own the code
We run our own products
Pricing
Fixed-scope quote
Fixed-scope quotes after a free discovery call.
What you get
- Custom WordPress and Elementor builds
- Purpose-built plugins instead of plugin pile-ups
- Laravel web apps and SaaS products
- Integrations with Stripe, Twilio, Sheets and CRMs
What We Build
When a template won’t do the job
Most businesses outgrow off-the-shelf themes and plugins at some point. A quote form needs to text your team. A pricing tool needs a real database behind it. Subscriptions need to be managed somewhere other than a spreadsheet. That’s where custom development comes in.
We build on WordPress and Elementor when it makes sense, write custom plugins when existing ones fall short, and reach for Laravel when the job calls for a full web application. Every build connects to the tools you already use — Stripe, Twilio, Google Sheets and your CRM — so data moves without copy-paste.
- Custom WordPress and Elementor builds
- Purpose-built plugins instead of plugin pile-ups
- Laravel web apps and SaaS products
- Integrations with Stripe, Twilio, Sheets and CRMs
What's included
Everything inside WordPress & Custom Dev
01
Custom WordPress & Elementor Builds
Fast, maintainable WordPress sites built around your content and your team, not around a theme’s limitations.
- Custom themes or Hello-based Elementor builds
- Custom post types and fields for structured content
- WooCommerce stores and product catalogues
- Editor-friendly layouts your team can update
- Clean handover with full admin access
02
Custom Plugin Development
When the plugin you need doesn’t exist — or the one you have is slowing everything down — we write one that does exactly what your business needs.
- Quote, booking and lead-capture forms
- Admin dashboards and custom settings screens
- Shortcodes and blocks for reusable features
- Built to WordPress coding and security standards
- Documented and update-safe
03
Web Apps & SaaS (Laravel)
For tools that go beyond a website — calculators, portals, estimators and multi-user products — we build full web applications on Laravel.
- Customer portals and internal tools
- Pricing estimators and calculators
- Admin panels with roles and permissions
- Embeddable widgets for other websites
- APIs your other systems can connect to
04
Integrations & Automation
We connect your website to the systems that run your business, so leads, payments and data land where they should without manual work.
- Stripe payments, subscriptions and checkout
- Twilio SMS and call notifications
- Google Sheets logging and reporting
- CRM sync for new leads and customers
- Webhooks and custom API connections
05
Speed, Security & Care Plans
A site that isn’t maintained gets slower and riskier every month. Our care plans keep it fast, patched and backed up.
- Core, theme and plugin updates
- Automated off-site backups
- Security hardening and monitoring
- Speed and Core Web Vitals tuning
- Small content and layout edits
Why Rankzaar
We build software for ourselves, too
Plenty of agencies can install a theme. Fewer write and maintain production software. We build and run our own products: BuyBack Estimator, a Laravel app that gives phone and electronics stores an instant trade-in price estimator with a 1,500+ device catalog, an embeddable widget and a full admin panel; and Rankzaar Subscriptions Manager for Stripe, a free plugin published on WordPress.org that lets site owners manage Stripe subscriptions, failed payments and plan changes without leaving WordPress.
That experience carries into client work. We plan for updates, edge cases and real users from the start, we document what we build, and we hand over code you own — so your site or app keeps working long after launch day.
We ship and support our own software — so we build yours the same way.
How we work
How we get you there
Step 01
Discovery
We map what the software needs to do, who will use it and which systems it must connect to.
Step 02
Scope & Quote
You get a written fixed-scope plan with features, timeline and price before any build starts.
Step 03
Build & Review
We develop on a staging environment and share working versions for your feedback as we go.
Step 04
Test & Launch
We test forms, payments, integrations and devices, then launch with backups in place.
Step 05
Care & Improve
Optional care plans keep everything updated, secure and growing with your business.
FAQ
Questions, answered honestly
Straight answers about what we do, how long it takes and what it costs. Anything else — just ask.
Still unsure? hello@rankzaar.com
Should my project be built on WordPress or as a custom app?
If the main job is publishing content, generating leads or selling products, WordPress is usually the right choice — it’s flexible and easy for your team to edit. If you need multi-user accounts, complex data or a product other businesses will use, a Laravel web app is often a better fit. We’ll recommend one on the discovery call and explain why.
Do I own the code you write?
Yes. You own the code, the site and the accounts it runs on, with full admin access from day one. We build on open platforms so you’re never locked in to us.
Can you connect my website to Stripe, Twilio or my CRM?
Yes. We regularly integrate Stripe for payments and subscriptions, Twilio for SMS and call alerts, Google Sheets for lead logging, and popular CRMs. If a tool has an API or webhooks, we can usually connect it.
Can you fix or extend a site another developer built?
Usually, yes. We start with a code and plugin review so we understand what’s there, flag any risks, and then quote the fixes or new features you need.
How is a custom plugin better than installing an existing one?
Existing plugins are built for thousands of use cases, so they often add settings, scripts and weight you don’t need. A custom plugin does only what your business requires, fits your workflow and can be maintained alongside your site.
How much does custom development cost?
It depends on scope, so we don’t publish fixed prices. After a free discovery call we send a fixed-scope quote with features, timeline and cost, so you know exactly what you’re paying for before work begins.
Do you maintain sites and apps after launch?
Yes. Our care plans cover updates, backups, security, speed tuning and small edits. They’re optional — if you’d rather self-manage, we hand over documentation and full access.
Keep exploring
Works well alongside
Design
Web Design
Fast, conversion-focused WordPress, Shopify and custom websites built to turn visitors into leads.
Learn more →
Design
Brand & UI/UX Design
Brand identities, website and app interfaces, design systems and campaign creative that look consistent and make the next step obvious.
Learn more →
AI
AI Speed-to-Lead
Replies to every new form lead inside 30 seconds by SMS, WhatsApp or email — qualifies them and books the slot.
Learn more →
Have something you need built?
Book a free 30-minute discovery call. Tell us what you need, and we’ll tell you how we’d build it, how long it would take and what it would cost.
or email hello@rankzaar.com